# Demand Memo

> Demand Memo is a publication of short memos on demand generation at B2B companies, written for the people who have to do it.

Demand Memo writes about demand generation in B2B: content, paid, outbound, partnerships, product-led motions and the measurement arguments around all of them.

Each memo takes one question, lays out what is known and ends with what we would do. We cite sources and name our assumptions.

Who it is for: Demand generation, growth and marketing leaders at B2B companies, and the founders who still run marketing themselves.

How we report: Each memo takes one question, lays out what is known with its sources, states our assumptions and ends with what we would do. Every fact is checked against a source we can name, every article shows when it was published and when it last changed, and mistakes are corrected in the article with a note.

Topics: Demand generation, B2B marketing, Content marketing, Paid acquisition, Outbound sales, Marketing measurement, Product-led growth.

Published by Good Standing Media. An article about a company the publisher has a stake in says so at the top. Byline on every article: Demand Memo staff. Launched October 26, 2026. Corrections: hello@demandmemo.com.

## Sections

- [Content](https://demandmemo.com/section/content): Content that creates demand: what B2B buyers read, share and act on, and how teams produce it.
- [Paid](https://demandmemo.com/section/paid): Paid search, paid social and the other paid channels for B2B, and what they cost per result.
- [Outbound](https://demandmemo.com/section/outbound): Cold email, calling and social selling, and the rules and tools that shape them.
- [Measurement](https://demandmemo.com/section/measurement): How B2B teams measure demand, including attribution models and asking buyers where they heard about you.
- [AI](https://demandmemo.com/section/ai): Where AI is changing demand generation, in how teams research and write and in how buyers find vendors.

## Pages

- [About Demand Memo](https://demandmemo.com/about): what we cover, who it is for, ownership and questions
- [Editorial standards](https://demandmemo.com/standards): sourcing and checking, dates and updates, corrections, bylines, ownership and disclosure, how much we publish, tips and feedback
- [All articles](https://demandmemo.com/articles)
- [Contact](https://demandmemo.com/contact)
- [RSS feed](https://demandmemo.com/feed.xml)
- [Full text of recent articles](https://demandmemo.com/llms-full.txt)

## Articles

- [Memo 1: what Demand Memo is for](https://demandmemo.com/articles/memo-1-what-demand-memo-is-for): Oct 26, 2026. Notes on how B2B companies create demand, written for the people who have to do it on Monday.

## Questions

### What is Demand Memo?

Demand Memo is a publication of short memos on demand generation at B2B companies, written for the people who have to do it.

### Who is Demand Memo for?

Demand generation, growth and marketing leaders at B2B companies, and the founders who still run marketing themselves.

### What is demand generation?

Marketing that creates interest in a product among people who aren’t looking for it yet, so more of them become buyers later. Lead generation is narrower: it collects contact details from people who are already interested.

### What is pipeline in B2B marketing?

The total value of the open sales opportunities a company is working on. Marketing teams often measure their results by the pipeline their work creates.

### Who publishes Demand Memo?

Demand Memo is published by Good Standing Media, a digital publisher of news, reviews and guides about software, marketing technology and AI search. Its ownership statement is on the About page.

### Who writes Demand Memo?

Articles are written by Demand Memo staff and carry that byline. The desk stands behind every piece, and questions about any article go to hello@demandmemo.com.

### How does Demand Memo check its facts?

Every fact is checked against a source we can name before it goes out. When we can’t verify a claim, we say who made it.

### What happens when Demand Memo gets something wrong?

We fix the article and add a note saying what changed. Every article shows the date it was published and the date it last changed. Send corrections to hello@demandmemo.com.

### Does Demand Memo have ties to the companies it covers?

Good Standing Media holds stakes in some software companies in the fields its sites cover. When an article discusses one of them, a note at the top of the article says so.

## Optional

- [Terms of use](https://demandmemo.com/terms)
- [Privacy policy](https://demandmemo.com/privacy)