Content1 min
Memo 1: what Demand Memo is for
Notes on how B2B companies create demand, written for the people who have to do it on Monday.
Demand Memo: Memos on how B2B companies create demand, written for the people who have to.
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About Demand Memo
What Demand Memo covers
Demand Memo is a publication of short memos on demand generation at B2B companies, written for the people who have to do it.
Content
Content that creates demand: what B2B buyers read, share and act on, and how teams produce it.
Paid
Paid search, paid social and the other paid channels for B2B, and what they cost per result.
Outbound
Cold email, calling and social selling, and the rules and tools that shape them.
Measurement
How B2B teams measure demand, including attribution models and asking buyers where they heard about you.
AI
Where AI is changing demand generation, in how teams research and write and in how buyers find vendors.
Who it’s for
Demand generation, growth and marketing leaders at B2B companies, and the founders who still run marketing themselves.
How we work
Each memo takes one question, lays out what is known with its sources, states our assumptions and ends with what we would do. Every fact is checked against a source we can name, and mistakes are corrected in the article with a note. Our standards
- Publisher
- Good Standing Media
- Launched
- Published
- 1 article as of
- Latest
- Byline
- Demand Memo staff
- Corrections
- hello@demandmemo.com
Questions readers ask
- What is demand generation?
- Marketing that creates interest in a product among people who aren’t looking for it yet, so more of them become buyers later. Lead generation is narrower: it collects contact details from people who are already interested.
- What is pipeline in B2B marketing?
- The total value of the open sales opportunities a company is working on. Marketing teams often measure their results by the pipeline their work creates.